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WHY SHOP Hammacher Schlemmer ?
Hammacher Schlemmer opened for business in New York City, thirteen years before the Civil War began,
by offering mechanic's tools and builder's hardware. In the early 19th century high-quality hardware
was not easy to come by and Hammacher Schlemmer quickly gained a reputation for offering some of the
best mortise gauges, saw bummers, plumb bobs and other tools sold anywhere in the city.
Soon after its founding in 1848, a 12-year-old William Schlemmer began selling tools in front of his uncle's hardware store, making $2.00 a week ($1.00 of which he mailed home to his family). As years passed, he rose through the company ranks and, with the help of Alfred Hammacher, bought out his uncle's interest in 1867. Meanwhile the store grew, moved to larger locations and gained a reputation for innovation by being one of the first stores in the United States to install electric lighting. In 1878, the store was listed among the initial 271 subscribers in the first New York City telephone directory. The store published its first catalog in 1881, and it was actually a bound, hardcover book. By 1912, the catalog contained a total of 1,112 pages and confirmed Hammacher Schlemmer as the most complete hardware source on the East Coast.
When the first "horseless carriages" arrived, there were no service stations, but Hammacher Schlemmer began offering its Motorist Touring Kit to repair a flat tire or blown gasket. By the turn of the century, the store's stock included every replacement part for the most popular pianos of the day. In 1926, the company moved to its present location on East 57th Street. There it occupied all twelve floors and offered household essentials, personal necessities and the first electrical appliances.
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